Salaries are commensurate with qualifications and experience. California Western School of Law offers competitive benefits, including 403(b) and flexible spending plans.
Unless otherwise stated below interested individuals should provide a cover letter describing their interest in and qualifications for the position, salary requirements, and resume to: California Western School of Law Human Resources at HR@cwsl.edu.
Digital Marketing Strategist:
Summary Description: California Western School of Law, is seeking a Digital Marketing Strategist who conceives and implements the school’s digital marketing plan to drive enrollment, increase brand awareness, and further Development goals. The position will play a key role in disseminating the school’s “brand story” to highlight differentiating qualities that support its mission. The Digital Marketing Strategist works directly with internal departments and programs, focusing on Admissions, Career and Professional Development, Alumni Relations, and Development to produce digital and traditional marketing campaigns.
Qualifications: Bachelor's degree required, in a related field, preferably in marketing. Two to four years’ experience in a marketing/product management role or equivalent agency experience. At least two years’ implementing an integrated marketing plan that includes pay per click (PPC) advertising, search engine optimization (SEO), display, video, print, direct mail, collateral, signage, outdoor media, and radio. Some experience creating a comprehensive marketing plan preferred. Must be highly creative with excellent oral and written communication skills. Position requires a self-starter requiring minimal oversight and possessing a strong work ethic. Ability to build cohesive relationships with internally supported departments and programs while maintaining awareness of school’s brand and messaging a necessity. May be required to work some evenings and weekends. Professional attire and presentation required. Experience in higher education a plus.
Computer Skills: Highly proficient in Microsoft Office suite and Adobe Creative Suite. Knowledge of digital marketing platforms (Google Adwords, Bing Ads, social media paid search, email marketing clients, and other web based marketing products. Experience using web-based content management systems. Sitecore experience a plus. Knowledge of HTML and email marketing software. Automation experience a plus. Familiarity with and use of social media tools, including Facebook, Twitter, LinkedIn, Instagram, YouTube, and additional platforms. Proficiency in video production and/or editing software and video sharing tools including YouTube and Vimeo. Aptitude for learning new technology will be beneficial. Knowledge of CRM systems a plus. Familiarity with adaptive layout, digital architecture, and print production
The application deadline is May 20, 2016.
California Western is an Equal Opportunity Employer dedicated to affirmative action and to excellence through diversity. The Law School provides reasonable accommodations to qualified applicants with disabilities upon request.