Giving Tuesday 2017: From the Dean
Dear California Western Alumni and Friends,
I am pleased to report that this year’s Giving Tuesday campaign was our most successful yet—and I am grateful to those of you who helped us achieve that success through your generosity.
More than 300 donors, plus every member of our Board of Trustees, participated in the campaign. The number of alumni donors increased again this year, thanks in part to the successful incorporation of CWSL’s annual Law Firm Challenge campaign into Giving Tuesday.
We raised almost $220,000, including the Board’s challenge match and an additional $50,000 challenge match for the California Innocence Project (CIP). CIP also nearly doubled its Giving Tuesday fundraising over the previous year, thanks to the outstanding work of Justin Brooks and his team.
Beyond fundraising, this campaign created the opportunity for us to emphasize the “community of purpose” among California Western alumni. We did this with social media posts, email, and online features in which we shared the accomplishments of our alumni and invited all to engage with us—which they did in record numbers.
By engaging our alumni on a deeper, more interactive level than ever before, we are building a culture of giving among our alumni and setting the stage for even greater fundraising success in the years ahead.
Thanks to every one of you who participated in this important effort!
Niels B. Schaumann
President & Dean