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Art Neill Weighs In On Whether A YouTube Persona Is Protected By Copyright


New Media Rights’ Executive Director Art Neill talked to Wired about an unusual copyright infringement case highlighting a difficult question: how much is a YouTuber’s persona and style protected by copyright?

Neill points out that the copyright complaint against YouTuber Poppy is a bit vague, “the copyright claim independently is a bit of a shotgun approach, and with copyright you really want to be surgical.” He also discusses some of the case law surrounding copyright protection of characters.

Is a YouTuber’s persona a character? Their real-world personality? Or something in between?

You can read “Did YouTube Phenomenon Poppy Steal Her Style From Another Star?” at